Apple has issued invitations to a press conference that can only mean the release of iPhone5. The only real question I have is whether or not iOS 5 will come out at the same time. Nobody outside of Apple really knows and those inside Apple aren't talking. However, since I already have 2 iPhones and an iPad, I won't be running out to get another device to replace the perfectly good one I already have. It looks like I've entered the friend zone with Apple. The friend zone is the place where you aren't really affected by the huge, amazing, wonderful, new stuff coming from a provider and instead have to deal with being a second rate citizen to whom the provider isn't really interested in since you've already spent your money with them.
Too many companies ignore the customers in the friend zone. How many times have you seen your internet provider offer a deal for home internet that's at least half of what you're paying now for internet, but you don't qualify because you're an existing customer? Or a mobile phone provider/carrier?
Look people, you wouldn't have to spend so much money attracting new customers (who, face it, were probably at one point in the past one of your loyal customers) if you extended the new offers to your existing customers as well. I wouldn't even consider leaving my current internet provider if I got the same deals that new customers get. I'm not saying they have to automatically give me the deals new customers get, but at least don't disqualify me. If I'm willing to sit on the phone for 2 hours just so I can get a better price on my internet and continue to remain a loyal customer, give me the deal!
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