Monday, September 12, 2011

More BlackBerry woes

In case you hadn't noticed, BlackBerry isn't doing so hot.  According to a comScore report, RIM has lost another 3.7% of the mobile market, giving it up mainly to Google and Apple (See the chart below).
Source: comScore -
This leads everyone in the mobile industry wondering what will happen to BlackBerry.  Some people have said that BlackBerry still has strengths.  Oddly enough, those strengths are the same ones they have had since before Google even came to market: great keyboard and easy to understand navigation (BlackBerry's the only phone with a right click intuitively similar to Windows' right click).

So what is a washed up mobile phone maker to do when facing obviously superior competition?  Well, they can do what most technology companies do: steal.  What will it take to get Google's Android on BlackBerry hardware?  In that case, it wouldn't even be stealing.  Some people are even talking about this as an alternative for BlackBerry (BlackBerry's Support Forums) and I wouldn't be surprised to see some hacker out there loading Android on a BlackBerry (if they can jailbreak it).  

Another option is for RIM to start manufacturing a bolt on keyboard for iPhone and Droid.  Could you imagine what would happen if Otterbox or Boxwave were to partner with RIM to make a case with a flip out BB style keyboard?  It would be a killer for RIM since they would lose the entire BB-has-the-best-keyboard market.  But really, what else can RIM do?

Honestly, I see BlackBerries running Android within a few years.  It's their only viable option.  

No comments:

Post a Comment